
As I begin the count down to this very unpredictable of holidays, I am once again questioning myself. Did I order enough roses, lilies, tulips, carnations, orchids etc? Did I order the right colors, did I order too many? On & on this goes in my head.
You see, as a florist, this can be one of the most stressful holidays to prepare for. Many things factor in to how successful it will be.
Like:
1. What day of the week it falls on. If it falls on Tues, Weds. Thurs. this is good. Men will send to their Loves at their place of work. Scoring big points with her & her coworkers. If it falls on Fri., Sat., Sun.,or Mon. Not so good. Most of the time couples will opt for the weekend dinner & a movie out on the town scenario.
2. What the weather is like is a huge factor. If the weather is nice, more walk in business. If the weather is bad, but not too bad, a lot of call-ins for delivery business. If the weather is really bad....well, so is business.
Like last Valentine's Day. In Indiana, where my shop is located, last year we had 10 - 15" of snow on Feb. 13th. It was the most horrible of circumstances. I had already received all of my flowers and then the orders just stopped. People freaked out & so did I. We could not deliver a lot of the orders we already had because most of them were places of business & they were not at work. The pick up orders were not being picked up because they couldn't get into town to pick up their flowers. I own a 4-wheel drive and was able to make it into the shop & did what I could. We spray painted red hearts & "Happy Valentine's Day We're Open!" on the 4-5' snow banks in front of my shop. Hoping that the crazy men out driving around would come in. It did bring in a few, but I think a lot of my customers just decided to wait until the weather cleared up & did the dinner & a movie thing on the weekend. The whole holiday was a bust for me, I lost a lot of flowers & a lot of money.
Here it comes again, this fickle holiday. I have placed my flower orders, bought my vases and now I wait. Valentine's Day is on a good flower day, Thurs. this year, now as for the weather..........well that remains to be seen. I will be ready come what may.
Call your local florist & send someone you love some beautiful fresh flowers this Valentine's Day!