In this fast - paced, throw - away society, people want to one - stop shop with little care for quality, service & knowledge of a great product. This has affected me & my business. Consumers do not think twice about picking up roses at their favorite "super store" even though they are of inferior quality & will only last a very short time. I have looked at these flowers they are old and have not been cared for in a proper manor. I can pretty much guarantee you that once you get them out of the cool environment that they are being stored at they will only last a short time.
As a florist, I offer a much better product that I guarantee the quality of and will always back it with excellent customer service & years of floral knowledge.
If I were to sell that same quality of product, you can bet that my customer would have me on the phone or be in my shop complaining that their roses did not last as long as they thought that they should. They would also want to know what I was going to do to make it right for them. Money back or replacement of the flowers. Do you think that the same consumer would take roses back to Target if they did not live up to their expectations? ...........NO WAY!
Why are consumers willing to accept poor goods from "super stores" without complaint, but do not hesitate to complain that my prices are too high?
Consumers want Saks 5th Ave. products but they want them at a WalMart price. That is not possible. Years of knowledge, quality products & great customer service is priceless!!
Do any of you find that this happens with the products & services that you sell? I am looking for ways to reinvent the floral industry, anyone have any ideas?
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